British companies are shifting their investment focus towards domestic markets and India.

Shift in UK Business Investment Preferences

A survey released by Deloitte on Securities Securities trading commissionMonday reveals a "precipitous" decline in interest among UK business executives in the United States as an investment destination, with a current preference for investing in domestic and Indian markets. The report notes that only a net balance of +2% of chief financial officers from major UK companies consider the United States to be an "attractive investment destination," a sharp drop from +59% at the end of 2024, just before President Trump took office.

This shift aligns with data on foreign direct investment released by US officials last month, which showed a noticeable slowdown in foreign investment inflows into the US at the beginning of 2025. The high degree of uncertainty caused by Trump's tariff plan is deemed a key factor.

Domestic and Indian Markets Rise as New Favorites

Deloitte points out that the attractiveness of the UK domestic market has significantly increased, with its net balance rising from -12% to +13%, tying with India as the most favored investment destination for UK businesses. In contrast, other developed countries in Europe showed negative indicators, revealing a marked decline in their attractiveness.

Richard Houston, Senior Partner and CEO of Deloitte UK, noted that these results mark a turning point in market sentiment, highlighting the UK domestic market as once again being viewed as a leading global investment destination. He emphasized that the resurgence in confidence and increased risk appetite among businesses are positive signals, underscoring the UK's substantial investment potential.

Trump Tariffs Spark Concerns Over Foreign Investment

According to US official data, as of 2023, the UK was the fourth largest source of direct investment in the United States, with investments totaling $636 billion. However, the ongoing introduction of new tariff policies by the Trump administration has introduced a high level of uncertainty for UK businesses investing in the US market. Despite the US market generally remaining more attractive than Europe, investment costs, trade policies, and policy stability have become central considerations for businesses reassessing their strategies.

With expectations rising of further tariff increases by the US on multiple global trading partners, UK businesses are facing increased risk management pressures, leading some companies to adjust their investment plans and redirect funds originally intended for the US market to domestic or high-growth regions like India.

UK Business Confidence Recovers but Economy Under Pressure

The survey also indicates that business confidence among UK executives has improved. The optimism index rose from -14% in the previous quarter to -11%. While overall confidence remains subdued, there are clear signs of recovery. British business surveys commonly report lackluster economic growth, putting pressure on Chancellor Rachel Reeves, who is expected to face calls for tax increases in future budgets to address fiscal pressures.

Deloitte's survey, conducted from June 16 to June 29, covered 66 chief financial officers and executives, including 37 listed companies with a total market value of £386 billion. The report highlights that although there is moderate recovery in UK business confidence, major risks to future development remain in terms of global economic and geopolitical uncertainties, volatile trade policies, and structural issues within the UK economy.

As the uncertainty surrounding the Trump administration's trade policies continues to rise, UK businesses are unlikely to rekindle interest in US investments in the near term. However, the investment appeal of domestic and Indian markets is expected to continue strengthening. In the future, UK businesses may focus on flexible adjustments in investment strategies to respond to international developments and policy risks, while seeking stable and high-return market opportunities.

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